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BC.GAME Renews Principal Partnership with Leicester City for 2025/26 Season

BC.GAME Renews Principal Partnership with Leicester City for 2025/26 Season

Author:

Global Cryptocurrency

Published:

2025-10-24 09:34:02

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BTCCSquare news:

BC.GAME has confirmed the renewal of its principal partnership with Leicester City Football Club for the 2025/26 season. The agreement retains BC.GAME branding on the men's first team shirts and other club assets, building on last year's collaboration.

The partnership will focus on territory-specific activations, leveraging Leicester City's global reach to expand BC.GAME's presence in compliant, non-UK markets. All activities will adhere to local regulations, with both parties emphasizing responsible gaming and positive fan engagement.

A BC.GAME spokesperson highlighted shared ambitions on and off the pitch, pledging football-first experiences for supporters worldwide. The collaboration will include digital content, match-adjacent experiences, and localized campaigns to connect fans across time zones.

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